Honoring 10 Remarkable Years of Evolution and Expression by Joëlle blouin
On September 15, 2018, the distinguished Auberge Saint-Antoine located in Joëlle’s beautiful hometown of Québec City bore witness to an unforgettable evening. This event was no ordinary affair—it celebrated Joëlle Blouin's illustrious 10-year journey, offering an intimate look into how her work matured and blossomed over the decade.
VIP Cocktail Reception
Between 5 pm and 7 pm, guests were among the privileged few to experience Joëlle's most recent URBAN CUBISM™ creations. The first 200 attendees were welcomed with a refined cocktail and gourmet appetizers.
The Venue
The vernissage was held in the historic Auberge Saint-Antoine overlooking the majestic St. Lawrence River. In its early days, the location was used as a wharf. 300 years later, it is now a modern and luxurious hotel serving elite clientele such as Sir Paul McCartney, who was in town staying at the hotel during Joëlle’s event.
The URBN CUBIX5 Spotlight
The evening's highlight was undeniably the unveiling of the URBN CUBIX5. This exceptional collaboration between Joëlle Blouin and BMW Ville de Québec seamlessly blended the elegant design of a BMW X5 with Joëlle's distinctive artistic touch—a perfect marriage of luxury and art. Or, as Joelle said, “Art meets performance.” Using a car as a canvas was such an exhilarating collaboration.
By 7 pm, the venue transformed and welcomed guests from La Nuit des Galeries, opening its doors to art aficionados and admirers, all eager to immerse themselves in Joëlle's captivating creations. More about this event here.
It was an evening where luxury, art, and nostalgia intertwined, commemorating Joëlle's monumental 10-year trajectory in the realm of art. Those present reveled in the milestones, the masterpieces, and the moments that have defined this artist's remarkable decade.
